Meet Bill Dr. Lewis is Professor Emeritus in the School of Business Administration at the University of Dayton. He earned his Ph.D. from the University of Cincinnati (1976), and his M.B.A. from Michigan State University (1969). He has taught Market Analysis and Research and Consumer Behavior in the graduate program and Buyer Behavior and Market Analysis, Marketing Planning and Strategy, and Principles of Marketing in the undergraduate program. His marketing research book is entitled Marketing Research: A Decision Making Approach, Tenth Edition, UD Printing & Design, University of Dayton, Dayton, Ohio, 2011. He has published in the Journal of the Academy of Marketing Science, European Journal of Marketing, Journal of Business and Behavioral Sciences, Journal of Financial Education, Issues in Accounting Education, Journal of Business Ethics, and the Journal of E-Business. Dr. Lewis is the winner of a “Best Paper” award at an annual conference of the Academy of Marketing Science. He has won six teaching awards. As School of Business Administration service award, and a life-time service award at the University of Dayton. He has been a consultant (1976 – present) to various businesses in various industries, and non-profit organizations. While serving on the accounting and finance staff of Chrysler Corporation he had responsibilities in the areas of Budget and Accounting Control Department, Investment Analysis Department, Profit Analysis Department, Corporate Income Tax Division, Accounting Department, Chrysler Chemical Division, and Corporate Treasury where he had responsibility for $10,500,000 in Accounts Receivable from 750 customers of the Marine and Industrial Division. Dr. Lewis is a member of PC(USA).